RESEARCH
STARTING WITH INSIGHTS
It's always good to know what you are talking about – or writing about. We gain informed insights by doing our research first. Before we commit any words to paper or screen, we not only do the desk research, we also talk to the people that really matter to you. It may be some of your managers, your workforce, key clients or paying customers, but we want to know what they think now – and what's going to be important to them in the future.
MESSAGING
WORKING WITH WORDS
On simpler projects, we will use our research to ensure the copy we draft is accurate, engaging, and tailored to the needs of your target audiences. On more complex projects, we'll use the insights we've gained to create a comprehensive messaging framework. We will identify the key messages – that ones that grab attention – the secondary messages, proof points, audience needs and supporting case studies. This framework will then provide the starting point for all copywriting across print or digital formats.
CREATIVE
MAKING AN IMPACT
From creative idea generation and short, high impact copy through to long-form story telling – we have all your creative copy needs covered. Beyond establishing the tone of voice and providing the creative lead, we can also work with your design team - or with our network of talented freelance writers, designers, and animators - to bring your messages to life in relevant but surprising ways. Our creative direction can always help to ensure that the visual design not only reinforces the message but also supports your strategic business objectives.
EXPERIENCE
MILESTONES ON THE JOURNEY
In recent years, Cairn57 has worked on numerous communications projects for clients such as:
